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Summary of Understanding Insurance Based Marketing

Understanding Insurance Based Marketing
(MARK)

UNDERSTANDING INSURANCE-BASED MARKETING CENSUS BUILDING IN SKILLED FACILITIES

Introduction
The Skilled Facility Marketing Program – A Strategic Game Plan
     -Medicare Understood
     -Keys to Understanding Reimbursement
     -A Game of Short Term/Long-term Stays
     -Discharges to the Hospital
     -Fast-Paced Processing
Key Referral Sources for Skilled Marketers
     -A Question of Speed and Accessibility
     -Understanding Need-based Marketing
The Dynamics of Competitive Nursing Home Marketing
-10 Steps to Competitive Marketing
Summary