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Summary of 12 Marketing Budget Wastes

12 Marketing Budget Wastes
(12MKT)

12 Healthcare Marketing Budget Wastes.
Understanding return on investment (ROI) in time and resources

Introduction
1.  Not Having a Marketing Plan
2.  Advertising vs. Marketing (Not understanding ROI)
3.  Advertising without Focus
4.  Doing Exactly What the Competition is Doing
5.  Spending Too Much Time on Poor Referral Sources
6.  Not Following Up on Qualified Leads
7.  Poor Networking Skills
8.  Failing to Make Public Relations (PR) a Part of Your Marketing
9.  Focusing on Numbers and Quotas
10. Spending Time Ineffectively on Marketing Activities
11. Spending too Much Money on Fancy Brochures
12. Spending Dollars with No ROI for Marketing Activities