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Summary of The Four Seasons of a Press Release

The Four Seasons of a Press Release
(FSPR)

The Four Seasons of Public Relations Course Description:

Intro
The Definition of Public Relations
-The difference between Advertising and PR
How to use PR to Increase Your Marketing Impact
The Four Seasons of Publicity
-First Quarter: January/February/March
-Second Quarter: April/May/June
-Third Quarter: July/August/September
-Fourth Quarter: October/November/December
How to Write and Use the Press Release
Six Steps to Preparing and Delivering a Successful PR Campaign
Summary