Deprecated: Assigning the return value of new by reference is deprecated in /webs/web_v4/v4rehabc/html/training/lib/pagelib.php on line 67
Summary of How to Avoid Ineffective Collaterals

How to Avoid Ineffective Collaterals
(AIC)

How to Avoid Ineffective Collaterals Course Description:

Introduction
The Purpose of Healthcare Marketing Collateral
Five Essentials for Planning an Effective Healthcare Brochure
Three Types of Collateral that are Often Overlooked
Three “All-Too Common Mistakes” to Avoid in Healthcare Brochures
Collateral as Communication
The Litmus Test for Appropriate Collateral
Desktop Collateral – Instant Karma
Using Your Collateral as Direct Mail
Four Ways to Raise Response Rates
Summary